Providing high-resolution images allows you to have greater control over your brand image and the way your business is perceived. You may also want to include a high-quality version of your logo.
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High-resolution images and videos: You should also include high-quality images and videos that the media can download and use. Some facts you may want to include are the number of customers you serve, the number of years you have been in business and where your products are manufactured. You may want to include the problem that led you to create your solution or whether there was a specific mission in mind when the company was founded.įacts and statistics: It's important to include facts and statistics that the media can refer to when publishing stories on you. Story: You should include the story about how your company came to be. There several important pieces to include in a press kit, such as:
Related: What Is PR? Everything You Need To Know About a PR Career What should a press kit include? It also allows your company to have greater control over the materials that the media uses to represent your brand, ensuring any facts and statistics that the media uses are accurate and that the images are of high quality.
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Related: Marketing's Promotional Mix: Definition and How To Use It Why a press kit is important?Ī press kit makes it easy for media sources to access accurate information, images and videos about your company. Press kits are often used for new company launches, product launches, mergers, news conferences, The press kit generally includes documents, images and other types of promotional information. What is a press kit?Ī press kit, otherwise referred to as a media kit, is a package of promotional materials about an individual or organization that's given to media sources. In this article, we discuss what a press kit is, why it's important and the nine steps you should take when creating one. Understanding the steps you need to take to create a press kit can help you do so more easily. By offering a press kit, you make it easy for journalists to get access to critical information along with high-quality photos and videos that are representative of your brand. If you're promoting a company launch, a new product or service or an event, you should consider creating a press kit for the media.
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